Monday, April 28, 2008
I just realized the strategy behind McCain's ridiculous denunciation of all negative ads, even those that just tell the truth about a candidate. The reason is that as long as everyone sticks to positive ads, McCain has a huge advantage. No one can compete with him in experience or life story, so it's in his interest to keep the political ads positive --each candidate saying "why I should be president" rather than negative: "why X should not be president". In the negative sphere, McCain has trouble; in the positive sphere he wins hand down.