Monday, October 19, 2009
Why do some companies spend thousands of dollars to turn their web sites into poorly-designed flash sites where you can't find the information you are looking for. Are they deliberately trying to hide the information in hopes that they will force people to email them? That seems unlikely since in many cases it is just as hard to find their email addresses as any other information. I'm guessing that they just don't have anyone whose job it is to evaluate the web site as a potential customer who is looking at dozens of web sites for information. They always evaluate it as people who think that their web site is the center of the world and worth spending hours getting to know.